The Merits Of Having A Sound Marketing Strategy AND Remuneration Plan

Hi, I'm looking for agents with good track record to help sell my unit which I've been trying to market for last 3 months. Mine is a private condo in the east. Prefer agents who specialise in private property and willing to absorb GST on commission. If you're interested, please leave your contact and credentials in the answers. Willing to consider exclusive if agent shows commitment. Thank you.

Posted by Mrs. Rosewati Sukiman - 2014-10-24 09:30:49 - Viewed 441 times

Answers (8)

Mervin Tang

Posted 2014-11-04 01:54:53

Hello Mrs Sukiman,

First of all, yes, I am specialized in private property in the East thus I would be very well versed in the current market conditions, and I am holding a price record for one of the premier condominiums there.

There have been many views to this thread, and at the same time many varied responses by my peer Real Estate Professionals.

Given that you have marketed your property for 3 months, clearly your objectives have not been met.

Perhaps, the solution to your problem is already in the above.

There was a famous saying from a business consultant when he get's called in to look at failing businesses.

"To understand where a business is going, just look at the:
1. Mission objectives
2. The staff remuneration plan

In your case, #1 is to sell your house.
Let me shed some perspective on #2.

The remuneration plan is ALWAYS viewed in conjuncture with your competitors. Which in this case simply put, means other private property private owners, OR, private developers.

In today's market, the primary volume in the sales market lies in Project sales. Simply because at a glance, 1% is a low average. Further, to absorb GST puts your remuneration offer at lower than the market average. Hence, if your remuneration plan falls short of the market expectation, then real estate brokers with the buyers on hand will simply pass by your property. Further complicating matters is to use an "Open Listing" function. TOP performers will never come to you if you insist as such.

However, there is an additional assumption here that ALL real estate agents are the same. They are not.

There are RES that can value add and ultimately get a premium price on the seller's property. The 80-20 rule dictates that this top 20% of RES will be able to move your property and fetch a premium despite today's market conditions. Bear in mind that these top performers are busy people and can only accept so many assignments at a time, based on your marketing structure of an Open Listing and your remuneration package, why would these people accept your case?

In summary, "Wave peanuts, attract monkeys, house still not sold."

Best Regards,


Mervin Tang
Group Director
Division Lead Trainer, Project Sales, International Projects
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://sg-realestate-sg.blogspot.sg/
Sales Enquiry: mervintang.huttons@gmail.com
Career Discussions: http://sg-realestate-sg.blogspot.com/
Testimonials: http://sg-realestate-sg.blogspot.sg/p/testimonials.html

Huttons Asia Pte Ltd VS The OTHER 2 Big Players

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I just passed my RES exam. Looking to join an agency. Anybody from Huttons or OrangeTee? Thanks

Posted by Anonymous - 2014-10-28 22:54:03 - Viewed 140 times

Answers (5)

Mervin Tang

Posted 2014-11-04 01:28:09

Hello!!

Greetings,

First of all, YES I am from Huttons Asia Pte Ltd, we and Huttons International make up the Huttons GROUP. Never been to nor considered joining anywhere else since I started in this business.

Associates in either company are able to cross sell both local and international projects within the spheres of the respective organisation.

Thank you for your interest in our company, we are the fastest growing real estate company, as of 2013, we are the 3rd in terms of sales force by headcount BUT AS of 2013, THE MOST profitable real estate company for 2013.
(See article "TOP Agencies by sales force")

The above is a simple function that the Huttons Group was well positioned even before the Real Estate Market difficult periods that have led to a slump in revenue and profits of the other companies. We have a natural strength in NEW LAUNCH Projects simply because we were founded with project sales as the main base (most other agencies are trying to catch up now), and we have been in the International Projects field for sometime, and again, other agencies are trying to play catch up.

Project sales is a skill as much as it is agency culture driven. There is a reason why developers give exclusive sales rights to the Huttons Group while other agencies have to form alliances to bid for projects. This is not a skill/culture learnt/built overnight.

In a nutshell, agencies who do projects ARE able to concurrently do resale & rentals and ALL other secondary market activities. On the other hand, Secondary market focused agencies will find it tough going to switch into New Launches.

The path of project sales IS tougher than resale. Anyone can open a door, but how many can sell a dream?

Let's meet and you can find out more.

Best Regards,


Mervin Tang
Group Director
Division Lead Trainer, Project Sales, International Projects
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://sg-realestate-sg.blogspot.sg/
Sales Enquiry: mervintang.huttons@gmail.com
Career Discussions: http://sg-realestate-sg.blogspot.com/
Testimonials: http://sg-realestate-sg.blogspot.sg/p/testimonials.html

Huttons Asia Pte Ltd - Resale Top 10 Producers, August 2014 : Joanne Yeo

CLMD Training: Performance Coaching, "YOU ONLY GET TO LIVE YOUR LIFE ONCE!!"

Dear Team Leaders, 

For your dissemination, 

CLMD Training: Performance Coaching, "YOU ONLY GET TO LIVE YOUR LIFE ONCE!!"

Dear All, 

[YOU] X [Skills] X [Resources] = SUCCESS 

In Session 1, we have covered how you are a direct function of your own success.   

NOT LUCK, but you as an individual and your RESPONSIBILITY to your own successes.  We have also seen how your responses to your environment LEAD you to your limited responses where you should be doing something else to get the results.

In Session 2, we talk about our dreams.  Many a time, we dare not taste the sweetness of success due to our comfort of what we already have, in essence, we sell ourselves short.

  

Once we have established our starting point, we will look at designing the "end point".  One certainty in life is change, let us look at who we want to become!

YOU ONLY GET TO LIVE YOUR LIFE ONCE!!

LET'S GO!!

Session 2

Write the story of your life as you would want your kids to tell it!!

Date: 30th September

Venue: Huttons Office #05-02

Time: 2-4pm

Trainer:  Mervin Tang

To Bring: HOMEWORK from Session 1, Paper & Pen / Journal

-- 

Best Regards,

Mervin Tang

Group Director

Division Lead Trainer, Project Sales, International Projects

CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208 
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

Career Discussions: http://sg-realestate-sg.blogspot.com/ 

http://www.thetembususg.com

http://www.lafiesta-sengkang.sg/

http://www.qbay-residences.org/

http://www.sennett-residence.org.

http://www.jewelbuangkokcondosg.com

CLMD Training FOLLOW UP: "An insight into you as your GREATEST SUCCESS!"

Dear Champions,

RE:  CLMD Training FOLLOW UP: "An insight into you as your GREATEST SUCCESS!"

Dear All, the following exercise is the follow up from yesterday's class on Tuesday, 23rd September:

~Journal Exercise Question Set~
(pen and paper only)

The following question set is to develop the insights that we had over the last coaching session:

1. What do I say to myself when things go wrong?

- Make a list of 10 items
- Cover the most positive, cover the most negative

2. From the 10 items above, why do I react that way?
Recall the earliest memory from reacting that way, write in detail,

- What happened?
- Why did it happen,
- How does it impact me now?

3. How is it costing (missed opportunities) me in the real estate industry now?

4. How is it enhancing my ability to get the results that I want?  How can I better harness and direct this ability?

The truth has power. It will set you free. 

This is a personal exercise that everyone has to work  through.

Be honest with yourself. This is where you take BACK responsibility for your lives.

Good luck and see you all next week.

--

Best Regards,

 

Mervin Tang

Group Director

Division Lead Trainer, Project Sales, International Projects

CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208 
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

Career Discussions: http://sg-realestate-sg.blogspot.com/ 

http://www.thetembususg.com

http://www.lafiesta-sengkang.sg/

http://www.qbay-residences.org/

http://www.sennett-residence.org.

http://www.jewelbuangkokcondosg.com

The Next EVOLUTION Leap Forward.. The Key To "Training", Really Is In Building The Core Of A Person

Dear Team Leaders,

For your dissemination:

CLMD Training: Performance Coaching, "An insight into you as your GREATEST SUCCESS!"

Dear All, 

CLMD is moving into a new phase in our training.  Thus far since we have started the new training initiative in 2012, we have focused on knowledge based skill sets/tools.  In 2012 I put forth a formula on SUCCESS:

[YOU] X [Skills] X [Resources] = SUCCESS 

Hence, from the above equation, we have thus far only been training on 1/3 of the entire equation that would lead to a person succeeding in life.

For this next evolution in our training phase, we will be working on YOU, as a function behind your future success.

There will be 3 sessions in 3 weeks for this phase of training:

Session 1:  

"An awareness of who you are"

In all journeys, establishing the starting point is fundamental.  In my early days of my coach training, my mentor made an assertion that is key and fundamental. 

"You THINK you know who you are."

Session 2:  

Once we have established our starting point, we will look at designing the "end point".  One certainty in life is change, let us look at who we want to become!

YOU ONLY GET TO LIVE YOUR LIFE ONCE!!

Session 3:

First we have declared the moon is our destination, then we built the rocket.

Now we need the fuel to get there.

Here we unlock the key to inspiration.

LET'S GO!!

Session 1

Getting an insight into who you really are as your GREATEST SUCCESS!!

Date: 23rd September

Venue: Huttons Office #05-02

Time: 2-4pm

Trainer:  Mervin Tang

To Bring: Paper & Pen / Journal

--

Best Regards,

 

Mervin Tang

Group Director

Division Lead Trainer, Project Sales, International Projects

CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208 
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

Career Discussions: http://sg-realestate-sg.blogspot.com/ 

http://www.thetembususg.com

http://www.lafiesta-sengkang.sg/

http://www.qbay-residences.org/

http://www.sennett-residence.org.

http://www.jewelbuangkokcondosg.com

CLMD Resale & Rental Training: Expatriate & Business Relocation

Dear Team Leaders, 

For Your Dissemination:

RE:  CLMD Resale & Rental Training: Expatriate & Business Relocation

As part of a total solution in the real estate value chain, the aspect that is critical to the real estate business strategy at this stage in 2014 lies in Expatriate Relocation & Business Relocation.

The key to today's leasing market is to establish a steady stream of tenants for your landlords.  Once in a while, you will also be able to participate in the seeding of a new business into Singapore.  When that occurs, you as a RES will also need the skills sets and knowledge to manage both the relocation for residential units, and for office or factory set ups.

For the next CLMD training session, we will examine the avenues to make yourself visible to expatriate relocation, as well as pointers to look out for when looking at office and factory rentals.

Date: 22nd July, Tuesday

Venue: Huttons Office #05-01

Time: 2-4pm

Trainer: Mervin Tang

--

Best Regards,

 

Mervin Tang

Group Director

Division Lead Trainer, Project Sales

CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208 
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

Career Discussions: http://sg-realestate-sg.blogspot.com/ 

http://www.thetembususg.com

http://www.lafiesta-sengkang.sg/

http://www.qbay-residences.org/

http://www.sennett-residence.org.

http://www.jewelbuangkokcondosg.com