Business Costs - An Entrepreneurial Insight Into Marketing Expenses

Home > Questions & Answers > Question Details

Hi, I Am An Aspiring Property Agent And Would Like To Ask How Much Does It Cost To Self-Advertise (Flyers, On Newspapers, Etc) And Is There A Huge Increase Of Customers That Comes?

Posted by Anonymous - 2019-01-05 09:43:40 - Viewed 26 times

Answers (3)

Mervin Tang 

Posted 2019-01-07 11:44:31

Good Morning!!

Thank you for your query into the costs of "self-advertising".

This conversation is an important first milestone in your business building process that is your real estate journey.

As with all businesses, being an RES is more of an ENTREPRENEUR business owner as compared to a conventional career. In that you would reap the full reward for your success, as well as the burden of operating costs, BUT without the risk of holding inventory.

With regards to your question on costs, there are 2 main areas to spend on: 

1. Marketing Costs (Defined as the costs to secure and sell/rent inventory on hand)
- Marketing costs vary very widely. Within the category there will be both recurring costs, or single sunk costs expenditures which can yield results for the long term. In this regard, the expenses that you have referred to, FLYERS & NEWSPAPERS are single sunk costs expenditures. On the scale of things, these on the higher costs scales. In RES @ KLG/SRI, we plan our advertising as "Campaigns" where the traditional and new social media platforms work together to achieve the stated outcome.

Therefore there is no straight answer to your question on this aspect unless the whole objective and marketing campaign is effectively work out ready for execution.

2. Branding Costs (Defined as the ease with which to secure new business)
- Branding used to be a neglected area of the business until recently where the advent of social media allowed for a consistent brand presence for both the company and the individual sales person.
- In this aspect, the personal brand can also be defined as a referral system where you get leads based on word of mouth, or someone who saw something that they liked and want your help to get achieved. 

This aspect here is largely either a single sunk cost item, or a low ROI investment vehicle that derives a steady stream of leads over the long term.

Thus in conclusion, any business owner needs to visit and constantly update their business system on the operations and running of their business based on the 2 marketing types as above.

This is the nutshell version of the broad definition of the conversation topic. As with any skill set, the key is not in the "art", but the grooming of the "practitioner". That would be a topic for another time.

Do feel free to reach out to further clarify on business operations and how to build a sustained and effective marketing campaign.


Mervin Tang
KLG In Association With SRI Singapore Realtors INC
Associate Division Director (ADD)
CEA Reg No. : R030951Z

Mobile: (65) 9184 0208 
Website: http://thepropertygame.push.sg/
Sales Enquiry: mervintang.tp@gmail.com
Career Discussions: http://sg-realestate-sg.blogspot.com/ 
Testimonials: http://sg-realestate-sg.blogspot.sg/p/testimonials.html
North East Line GTA: http://nelpropertychampions.blogspot.sg/