Tuesday 16 July 2013

Huttons Asia Pte Ltd VS ALL OTHER AGENCIES COMBINED!!!

Hi, I'm a NUS Real Estate undergraduate looking at becoming an agent upon graduation. I have not yet graduated, but am interested in kickstarting my career before graduation. I have looked around online at the various agencies, and even spoke to DTZ, but I find Huttons to be most suitable so far. I understand that in order to join Huttons, I must pay 1)entry fees for their compulsory training programmes of about $400, and 2) license fee to CEA (same as other agencies). I also understand that if I were to start off with projects I may not get commission for the first six months. So this is what I would like to know: Firstly, what are the things I can do now to kickstart my career while studying my final year in university, and Secondly, how much would I need to save up in order to survive (transportation, food, and basic grooming such as work clothes) the first few months without income? How much is the average expenses for a Real Estate agent on a monthly basis?

Posted by Ms. Melissa Chan - Jul 16, 2013 - Viewed 42 times

Answers (3)

Mervin Tang 
79d7532041822_1_V60B
Posted Jul 16, 2013
Hello Melissa,

Thank you for your lengthy insight and questions into the potential of a business partnership in Huttons Asia Pte Ltd.

For Project Marketing, Huttons Asia Pte Ltd is a very powerful industry leader. In the Straits Times today, 16th July, there is an article about "1,806 private homes sold in June." Of this:

Jurong Gateway : 737 Units (Exclusive & Sold out on 1st day by Huttons)
Jewel @ Buangkok : 282 Units (Exclusive to Huttons)
Liv on Sophia : 64 Units (Exclusive to Huttons, Sold Out)

Total : 1,083 Units sold (Huttons Projects)


The above numbers are factual as reported by The Straits Times.

Broadly speaking, there are only 2 types of Real Estate Agencies, those that have Projects, and those who do not. Projects in essence are awarded by Developers to agencies for their sole, or joint marketing. Developers of course select the agency by their track record for being able to move the projects. In this case, the numbers above are evidence in themselves. Other agencies COMBINED, well, sold 723.

In terms of "kick-starting your career", that is perfectly inline with my team's training culture. For us, it is vital that new associates hit the ground ready with as many deals lined up for closing as possible. This is for the simple reason that new associates have a limited shelf life in terms of savings and morale. Thus it is vital that they are able to close deals early.

For this, I begin my new associate training the moment they decide to come into the industry. For all new associates, there are mainly 2 key aspects to address:

1. System Building (This can be capital intensive as well as knowledge intensive)
2. Direct Marketing (This aspect is time and skill based)


In understanding this, the combination of the above would dictate your capital and investment outlay.

At the same time, the strategy that is designed for you needs to a flexible one that allows for you to exploit opportunities that may arise, thus my associates are trained to handle 3 aspects at one go:

A) Sell a Project
B) Acquire Listings for Sale
C) Acquire Listings for Rental

Hence, it is a common myth among our competitors that "Huttons does only projects?". The truth is that, if developers put the faith in Huttons to sell their project, it must be due to the quality and culture that sets us apart from the rest of the industry.

To look at your question in specifics, it boils down to getting to know more about your planned approach to your business, that would determine your likely cost outlay, and well as analysing your current income/savings level and seeing if they can support your proposed business plan.

As such, there is no "average expenses" per se.

The key element that I would like to focus on here is in your training. The key to succeeding really is to "hit the ground running". There are no allowances for being "new". The training philosophy is a simple one:

"Buyers do not care if you are new, they expect the best professionalism".

Thus, the training standard must be for you to act and sound like an industry veteran from the very onset. That's my job and speciality. Newbies focus on learning and doing their work, and yet as a bonus thrown in, we operate as a big extended family where newbies are EVERYONE's responsibility. Meaning to say, there's always a senior watching nearby..

That said, I hope this adds some clarity into taking your next step, do contact me if you have any further queries.



Best Regards,


Mervin Tang
Group Director
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Discussions: http://sg-realestate-sg.blogspot.com/

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