Friday 6 April 2012

Focus and Specialisation Pays Off


The above attached interview was done by myself with The Edge Magazine on the 3 properties of The
Bayshore, Costa Del Sol, and Bayshore Park. 
The crux of it was to get more details into the anomaly that is called East Coast Road Real Estate.  For the record, all the best sea facing/seaview properties all along East Coast Road are 99 year, leasehold properties.  As with the common held theory that 99 year properties are SUPPOSED to depreciate over time, these properties seem to buck the trend.  Hence the interview. 
Why ask me?
Well, as with my whole real estate team, I strongly encourage specialisation.  Given the current climate where CEA discourages the use of the term "specialist", my team and I have transacted 14 units on Bayshore Road in the past 12 months, at least another 10 or so rentals, if we are not "specialists", I really wonder what we should call ourselves.
Anyway, long story aside, the interview came about as the interviewer was looking for someone who had the pulse on the ground, and so that explains the interview as above.  Although they did spell my name wrong on it.
Nonetheless, focus and specialisation has its merits. There is a big difference transacting 14 units all over Singapore, vs transacting 14 units in JUST 1 condominium in Singapore in 12 months.  Nothing is more convincing than a strong track record which I impress upon all my team mates and associates to work towards.
Good Hunting!
Best Regards,

Mervin Tang
Marketing Manager
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

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