Friday, 6 April 2012

A Property Career Life Cycle


Meet Casey Lim, big boss for CLMD. (During one of our sit in discussions)

As with ups and downs in any business cycle, the property market as a whole follows the typical roller coaster rides as well.  However, due to the many different sub-sets within the industry, for example, commercial, industrial, residential, rentals etc, these cycles typically never move together at the same time.  Hence there will always be one of them that is responding well irregardless of the current state of the cycle.  The trick here is to be able to adapt to it.

Following on cycles, real estate careers also follow cycles as well.  Hence, this derives a short to mid term time horizon that characterises a real estate career. 

In all industries, success creates its own problems.  In this case, they will ALWAYS be good ones.  For example, if you are doing well, you will have too many clients.  On top of that, random/friends people might start approaching you and saying things like,

"Hey! you are doing well, could you teach me how you do that?"

Hence moving into management really is not so much of a personal choice, but more of a necessity given that you as a single entity now cannot manage.  (As you should have realised by now, MANY choices are not yours to make, "Willingly" that is..) Within management, there also comes a threshold point where time and effort in recruitment makes sense, this is where your business in real estate really takes off.  The idea is to clone yourself such that you have up to 12 direct submanagers, who have your capabilities or more!  Thereafter, your team takes a life of its own and really starts growing out of and beyond your control.  Of course, the monetary rewards grow just the same.

Time wise, this would take a quick learner/thinker/producer/ambitious/righteous individual between 3-5 years to achieve.  As in all trades, the key really is in SPEED of growing, and not total time spent.  The idea is to achieve what industry veterens do in 10years, in perhaps 3.  You get the idea.

How does this mirror the real estate market curve?

The key lies in understanding that as will all industries, INVESTMENTS are the key.  Unlike capital intensive industries, the investments that I refer to here are leveraging, time, and skills. 

Real estate is a people and skill based industry.  It is not a means to an ends, but a stepping stone where one hones skills, gets paid good money, and ultimately attracts a band of like-minded individuals together to build *SOMETHING* (Defined as what your life's greater purpose is).

Thus time-wise, what this looks like is intensivly building up one's own skills and capabilities in the first 1-2 years, thereafter, attracting and recruiting a team of like minded individuals, then training and grooming them over another 1-2 years, and thereafter, unleashing them on the market.  The BOOM in Real Estate is always quick and sudden.  Having this team in the right place and the right time is where fortunes are made.

Thereafter, sit back and watch this behemoth take on a life of its own.  Of course when you get bored, either do it all over again and build a parallel system, or head off and save the world. 

Your Choice!

Best Regards,

Mervin Tang
Marketing Manager
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

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