Friday 12 April 2013

Systems Building & Direct Marketing Skills Sets : On Building Systems and Acquiring Skillsets


Hi! How long does it take CEA to approve your licence after registered with an agency? What is the usual practice for res during dat time frame? Thanks!

Posted by mr curious - Apr 10, 2013 - Viewed 122 times

Answers (5)

Mervin Tang
79d7532041822_1_V60B
Posted Apr 13, 2013
Hello!!

Thank you for your question as above.

The first part of your question is simple:

CEA typically takes 3-6 weeks to approve your license once you have registered with a Real Estate Agency.

The second part of your question is somewhat more complex.

For this 3-6 weeks duration, RES in my team have a very packed schedule to work towards. It stems primarily towards their personal business development.

Business Development meaning handling the dual aspects of being a soon-to-be RES.
1. Systems building
2. Direct marketing


SYSTEMS BUILDING: 

As defined above are the "One-time-effort, constant returns" platforms that seek to achieve a constant stream of leads coming into your phone. These consist a mix of social media and online advertising platforms that are time intensive at the onset, but are worth 100 times when measured against their potential return.

DIRECT MARKETING:

These are the marketing mechanisms that are used after the Systems based tools kick in within the first 24 hours of taking on a listing. Thereafter, all time should be channeled to direct marketing, for example, Viewings, Road Shows, Telemarketing Etc.

Once these channels that you will potentially be using, the next stage is to learn the necessary skills sets that you would require for you to "Hit the Ground Running". That way, you will find that closing your first deal within your first 1-3 months is a very real possibility. Rather than idling your time away and trying to kick start everything only when your license is ready.

Most of the associates within my team begin their platform building and skills acquisition BEFORE they sign up for their RES course, that way, they will have a solid 12-13 weeks of systems and sales related training before they get their license. In your case, you would have to cover what they usually they do in 3-6 weeks.

The end result for any Mentor is always the same: "For Noobs to begin closing their first deals ASAP", this is best achieved through intensive training and supervision over the business building phase of the transition into Full Time Real Estate Sales. 

It is a tough and steep learning curve, but one that has proven track record!

Best Regards,


Mervin Tang
Senior Marketing Manager
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Discussions: http://sg-realestate-sg.blogspot.com/

http://www.lafiesta-sengkang.sg/
http://www.qbay-residences.org/
http://www.sennette-residences.org/

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