Saturday 23 March 2013

New Project Launch Training Phase - Selection & Strategy

Dear Team Leaders, 

For Your Dissemination:

CLMD Projects Training Sequence Is Back!! - Project Selection & Strategy Formulation

It is my turn to return to the classrooms since shifting focus to lead the Division Noobs in the field since September when we went into Kovan Regency.  

Since then, this same team has been in:
1. La Fiesta, 
2. QBay, 
3. Alexandra Central, and presently in 
4. Sennett Residences, and 
5. D'Nest.

This next phase of this adventure sees a multitude of projects launching all very close to each other, there is Spazio, Oxley Edge,  Midtown, King Albert Park, NeWEST.. 
Happy times have come to Huttons again, but how to approach and manage them all?

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win” 
- Sun Tzu, "The Art of War"

STRATEGY FORMULATION in this aspect relates to: "Precise use of time and resources, targeted, at the most likely source that derives the maximum return."

- Takeaway Objective:
1.  Strategically aware of the movement of projects currently marketed by Huttons.
2.  Ability to customize your marketing activities to suit the intended buyer.
3.  Accurately predict how the sales process will unfold.

- BONUS Objective:
*  Listen to and be invited into the next phase of our Division's marketing effort, a hybrid of team level hyping and telemarketing *

Date:  26/03/13
Venue:  Huttons Office #05-02
To Come With:  Be prepared for a discussion on your understanding of a "Strategic Approach" to Project Launches

--
Best Regards,
 
Mervin Tang
Senior Marketing Manager
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208 
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg

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