The Focus on Comprehensive and in-Depth
training is the hallmark of our Division’s Strength. As such, the training program becomes the
CORNERSTONE and BEDROCK on which we build up New Associates, as well as
enhancing the skills sets of Cross-Over Agents.
The Training Program first and foremost
seeks to give a new associate an all-round, holistic picture into the world of
real estate. This allows the associate
to identify and pursue real estate opportunities that present themselves. Knowledge here is the key. Knowledge or the ACCESS to knowledge allows
the exploitation of given opportunities and this here is the key driver for the
purpose of training.
The Training Program (Classroom)
In CLMD, the broad training
structure as defined in 2012 has been broadly classified into 4 domains:
1. Project
Sales
2. Private
Resale/Rentals
3. HDB
Resale/Rentals
4. Industrial/Commercial
Each of the above domains is
headed by a Division Head that has extensive expertise and experience in the
respective domains. This allows for
maximum efficiency during training and the sharing of valuable knowledge via
direct interaction with them.
The training cycles runs for
approximately:
Projects 6-8 Weeks
Resale/Rentals 2-4 Weeks
HDB Resale/Rentals 2-4 Weeks
Commercial/Industrial 4-6 Weeks
In this 13 Week Cycle, New
Associates are given a broad based foundation in ALL aspects of Real Estate to
allow them to best select the field that best suits their interest, and for
subsequent training cycles to further on the depth of their understanding.
The Training Program (Field Work)
Supplementary to the Classroom
sessions as above, periodically, New Associates may elect to join the Division
Field Teams on Projects, either as mobile Hypers, or as Project Core Teams.
These Division Field Teams
comprise of Associates drawn from the same Division, and personally led by Team
Managers from the same Division. This
close relation between Team Managers and Associates within the Division makes
for direct mentoring and open sharing work relationships to maximise the closing
rate for New Associates.
The Mobile Field Division’s focus
is in
A) Direct
Mentorship and
B) Teamwork
in the Hyping, Telemarketing and
C) Showflat
Presentation
A.
Project Sales
1. Pre-Launch Activities
-
Agent Briefing
-
Assembly of Sales Kit Components
-
Comparative Market Analysis
-
Hyping/Prospecting/Marketing Activities
2. Presentation Techniques
-
Offsite Presentation
-
Showflat Presentation
3. Cheque Collection / Closing Technique
-
Presenting and securing the EOI
-
Closing Procedure for Preview
-
Closing Procedure for Active Project
-
Negotiation for Project Closing
4. Managing Buyer Expectations Till S&P
Signing
-
Liasing and Securing of Bank Loan
-
Liasing and Setting Lawyer Appointment
-
After Sales Service if Applicable
5. Building a Life-Long Business with
Your Client
-
Subsales
-
TOP Sales
-
Rentals
6. Managing the Property on Behalf of Your
Landlord
-
“Be a one-stop solution for all your landlord’s
requirements”
-
General Repairs
-
Cleaning
-
Handover and Takeover of Unit
7. Investment Approaches to Project
Sales
-
Computation of Rental Yield
-
Computation of Capital Appreciation
-
Computation of Return on Investment
-
Selection of Benchmark
-
Analysis of Results
-
Adjustments and Conclusions
8. Project Selection Strategy, GTA Approach
-
Assessment of Projects for feasibility for Core
Team / Hyping
-
Tailoring Marketing Approach to Short/Mid/Long
term approach
9. Advanced Group Leader Training
-
Leadership 101
-
Building and Leading the Team In The Field
-
Planning and Executing Marketing Activities
Best Regards,
Mervin Tang
Group Director
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Huttons Asia Pte Ltd
Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Discussions: http://sg-realestate-sg.blogspot.com/
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