In Considering How Different Agencies Manage Project Launches, Look at the RESULTS. Therein lies all the difference!

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Hi all I have just completed my RES exam. Can anyone tell me more about the different agencies - Huttons , Propnex , the ways they do new projects ? Example: Showflat duty ? Taking turns ? Commission sharing breakdown etc ? how this 2 agencies run new project ? Are they the same ? If I take up new projects, do I have to be in showflat full day or every day ? Thanks

Posted by Anonymous - 2014-03-26 08:51:06 - Viewed 123 times

Hello,

Thank you for your question into the above in the difference between how Huttons Asia Pte Ltd handles and manages their project sales, and other agencies.

The mechanics of project sales between all agencies are broadly similar.  However, there are subtle differences that prove all the difference for how the results then come miles apart.

There are 2 critical aspects:
1.  Huttons Asia Pte Ltd holds a very large share of the project sales market with a good track record with established developers.  This confidence is due to the consistent results that Huttons delivers time and time again with every project sell out in the market.

2.  Sales results.  In the recent month, there were 2 property launches.  1 in the West by Huttons exclusively, and the second in the East, of which there were 4 big agencies involved in.

BOTH achieved about 80 units sold.

At the end up of the day, it boils down to a combination of a few factors:
FIRSTLY, Agency Culture and
SECONDLY, Marketing Strategy

Thus at the end of the day, evaluating the results from the above combinations would give you the winning mix of the above.

I trust the above would give you a better insight into your evaluations.

Best Regards,


Mervin Tang
Group Director
Division Lead Trainer, Project Sales
CEA Reg No. : R030951Z
Huttons Asia Pte Ltd

Mobile: (65) 9184 0208
Website: http://www.SGrealestate.sg
Sales Enquiry: mervintang@SGrealestate.sg
Career Discussions: http://sg-realestate-sg.blogspot.com/

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